For the last three decades, India's Family Welfare Programme has pursued the goal of reducing fertility as rapidly as possible. Until recently the means used to achieve this goal were method-specific contraceptive targets and cash incentives for acceptors.

India probably is the only nation in the world which exclusively enshrines female deities in artistically built temples. The Meenakshi temple at Madurai, Ambabai temple at Kolhapur and the Shantadurga and Mahalaxmi temples at Goa are ample proof of the Hindu reverence for female deities.

A growing recognition that population dynamics, quality of life and women's status are closely inter related argues strongly for a fresh look at India's population program.

This essay advocates a reproductive health care strategy, to revitalize the country's family welfare program. A major shift in focus is needed in the population policy and programs in order to incorporate a gender-sensitive