For the last three decades, India's Family Welfare Programme has pursued the goal of reducing fertility as rapidly as possible. Until recently the means used to achieve this goal were method-specific contraceptive targets and cash incentives for acceptors.

A growing recognition that population dynamics, quality of life and women's status are closely inter related argues strongly for a fresh look at India's population program.

While the world's major killer disease, smallpox, that used to claim millions of lives has been eliminated, the planet has been struck with a more dreaded disease, AIDS or Acquired Immuno Deficiency Syndrome.

This essay advocates a reproductive health care strategy, to revitalize the country's family welfare program. A major shift in focus is needed in the population policy and programs in order to incorporate a gender-sensitive