Breast-feeding is the most important form of infant nutrition. Unfortunately there has been a steady decline in breast-feeding practices in the post industrialized era. Breast milk substitutes, a major threat to breast-feeding, are indeed a big business.

In the absence of a basic questioning of women's status and role in society, birth control, abortions-and even maternal health care end up merely replacing an old set of traditions with new ones.

As we stand at the threshold of the new reproductive health approach, there is growing recognition that a woman's health and that of her unborn foetus has a profound impact on the overall health status of the community.

The MCH services are offered at Primary Health Centres (PHCs) and their subcenters in the rural areas, and by general hospitals, women's and children's hospital and MCH centers run by State Health Departments and also through Municipal and Voluntary Organizations in the urban areas.

Governmental efforts towards fertility reduction often face a dilemma: babies who are planners' worry are also a parent's hope and joy (Mandelbaum 1974:110). The beliefs of the people on this subject and what planners believe ought to be done may on occasion diverge substantially.

Fertility behaviour includes not only biological but also social reproduction, involving a complex network of institutions.