The notion of quality in the public health system is becoming increasingly an issue for policymakers and planners in India. The Eighth Five-Year Plan identified the poor quality of family welfare services as one of the factors

Breast-feeding is the proud privilege of every mother. It gives her an opportunity to fondle her little one with tender care and looks forward to his growth and development with high expectations.

Governmental efforts towards fertility reduction often face a dilemma: babies who are planners' worry are also a parent's hope and joy (Mandelbaum 1974:110). The beliefs of the people on this subject and what planners believe ought to be done may on occasion diverge substantially.

Medical and public health experts advocate breastfeeding as the best method of feeding young infants for a wide variety of reasons.

Fertility behaviour includes not only biological but also social reproduction, involving a complex network of institutions.

Breast-feeding has its socioeconomic, psychological, biological and immunological aspects. Human milk is known to be an ideal, safe and complete food for infants and being available at a suitable temperature, it helps promote normal dental and facial development.

The practice of breast-feeding is almost universal in India. Protecting, promoting and supporting breast-feed in should be the foremost aim of all the communities. Compare the body of a lactating mother to a baby food factory and we find that she is far and away the most efficient [1].